In November 2015, Jim Pannell made the bold decision to leave his role at a prominent national investment firm and pursue a different kind of vision. He founded Riverfront Capital Strategies with one clear goal: to create a financial advisory firm that recognizes life is about more than just money. At Riverfront, we believe relationships matter. That’s why we’re committed to building a space where you’re not seen as a number or an account — but as a friend and partner on the journey.

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Life is full of milestones — some joyful, some difficult — and in those moments, we don’t turn to strangers. We turn to people we know and trust. Whether you're celebrating the birth of a child, choosing a college, getting married, buying a first home or a dream home, navigating a career change, managing a difficult medical diagnosis, planning for retirement, or thinking about the legacy you'll leave behind, we believe you deserve more than just generic financial advice. You deserve someone who listens, understands, and walks alongside you with care and clarity.

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That’s who we strive to be — not just your advisors, but your allies in life’s most meaningful decisions. We’re here to help you make informed choices, not just for your finances, but for your future, your family, and your peace of mind. We take that responsibility seriously, because we care deeply about the people we serve.

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At Riverfront, you’ll never have to navigate a maze of call centers or explain your story over and over again. You’ll never be put on long holds or passed between people who don’t know your name. Every time you reach out — whether by phone, email, or social media — you’ll connect with someone who knows who you are and genuinely wants to help. That’s our commitment to you, because to us, this is personal.